- Drive Innovation within the Marketing organization  - Drive content marketing through marketing collateral that includes press releases, white papers, case studies etc. and other non-technical collateral like corporate brochures, advertisements etc  - Drive communication activities through the website, social media channels and other digital media  - Be responsible for PR and media relationship activities including press releases, interaction with media and corporate communication  - Lead and manage Demand Generation teams across target markets  - Drive channel marketing with an objective of Branding and Demand Generation  - Drive SEO, SEM and PPC across target geographies  - Manage regional websites and other digital/social channels   - Identify industry events and drive event marketing plans across geographies  - Work with in-house SEO team to track all paid adverts and analyze and design customer acquisition campaigns using web analytics and all on going On-Page and Off-Page SEO efforts   - Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities  - Develop process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content   - Regular usability checks for English and other language websites for maximum localization impact   - Build brand awareness and visibility through online press releases, social media including industry specific articles on blogs and other relevant mediums   - Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material and email marketing campaigns   - Evaluate and finalize all designs-related tasks  - Build and manage ongoing relationships with research organizations, internationals journals, and publishers   - Regularly engage in online marketing activities for vendors, agencies, and other channel partners  - Enhance business intelligence by engaging in online market research and make pricing decisions enabling us to create and refine core business processes.   - Develop and coordinate with IT and Software team for a smooth product or service launch   - Partner with the Customer Relationship Management team to effectively drive customer advocacy process, including customer testimonials and case studies.

Mumbai

Senior Manager - Digital Marketing - BPO 

Senior Manager - Digital Marketing - BPO  ,Job Description for Senior Manager - Digital Marketing - BPO  in ABC Consultants in  Mumbai for (12-15) years of experience. Apply Now!

Job Description for Senior Manager - Digital Marketing - BPO  in ABC Consultants in  Mumbai for (12-15) years of experience. Apply Now!