- Responsible for conceptualizing, implementing & running digital marketing and social media strategies globally.  - Lead a team of associates and managers across disciplines (possibly SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing, digital creative and content)  - Lead teams managing all aspects of global digital and social media operations: digital marketing, social media, digital development (website, banners, newsletter and mobile apps designs), content strategy, interface design and usability, online brand protection, domain portfolio management, new gTLD  - Develop organizational capability, and competence, in digital and social media  - Work closely with executive stakeholders on digital strategy development, governance, operations and performance reviews  - Proficiency to Plan and Execute digital initiatives (possibly SEO/SEM, Online Media strategy, Social CRM, Web performance, design and promotion  - Exposing business to new technologies and bringing competitive advantage.  - Efficient media buying tools and tactics resulting in cost savings.  - Content Marketing formulate content. Responsible for conceptualizing, implementing & running digital marketing and social media strategies globally.  - Content Marketing, formulate content strategy and be responsible for taking it from concept to launch.  - Work with business line leaders to embed digital and social media marketing in both go-to market approach and innovation.  - Manage RFPs, contracts, reports, data analysis and budgets.  - Implement best practices, new strategies, innovative features on an ongoing basis.  Search Engine Marketing :  - Manage PPC (Pay-per-click) campaigns with an aim towards maximizing relevant traffic. Optimize & determine new PPC campaigns.   Search Engine Optimization :  - Develop a long-term SEO strategy to raise the organic rankings of important keywords and meet traffic goals. Define and implement SEO best practices for on-page content, URL structures, page titles, meta-data and anchor text. Utilize reporting tools to systematically track and improve natural search performance. Identify keywords to gain significant traffic with low difficulty. Develop a strategy to gain backlinks.  Social Media :  - Reach out various segments to generate positive buzz. Maintain relationships with bloggers, influencers, partner brands, etc. Create and manage a strategy for high user engagement on social media platforms such as Facebook, Twitter & LinkedIn.  - User Acquisition - Constantly ideate to figure out how to :  a) Attract and retain new users  b) Generate visibility and engagement around product and service  c) Enable data-driven decisions to focus efforts to attract new users.   - YoY increases in measures of audience reach and brand visibility & engagement across web, social and mobile app channels.  - Increase in website traffic, SEO, SEM, social media, Re-Marketing and Affiliate transactions  - Increase conversions (ROI) rate, reduce cost of sale/acquisition, Increase positive sentiments, reduce negative sentiments,   - Effective 24x7 listening and response management based on defined SLA's  - Effective activation of brand engagement with bloggers, fans, etc  - Enhance processes, implement best techniques and innovative technology  - Quality data analysis to identify insights and trends in order to take business decisions  - Develop partnerships to drive brand visibility/engagement and ancillary revenue

Mumbai

Senior Manager/DGM -  Digital Marketing - FMCG/Media/Hospitality 

Senior Manager/DGM -  Digital Marketing - FMCG/Media/Hospitality  ,Job Description for Senior Manager/DGM -  Digital Marketing - FMCG/Media/Hospitality  in Anther Human Resource Solutions in  Mumbai for (7-15) years of experience. Apply Now!

Job Description for Senior Manager/DGM -  Digital Marketing - FMCG/Media/Hospitality  in Anther Human Resource Solutions in  Mumbai for (7-15) years of experience. Apply Now!