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14/10 J S Chatterjee
Owner at Touchstone Management Support Services Pvt. Ltd.

Views:2722 Applications:216 Rec. Actions:Recruiter Actions:2

Senior Manager - Brand Properties - Retail (6-8 yrs)

Bangalore Job Code: 169878

Summary: To establish the brand positioning and to communicate key brand attributes by creating international brand experience and leveraging media to influence the brand.

Key Responsibilities:

Planning Brand properties Calendar:

- Ideate, create and deliver the brand properties as a process to establish brand positioning

- Create a brand property calendar coincide it with the season launch calendar to leverage season launch

- Identify partners to create alliances to scale the property to build imagery and reach

- Create a Gantt chart and create a work flow for the complete project including all the partners which needs to be updated weekly

- Continuously monitor competition activities in media and on ground to modify strategies accordingly

- Sharing the calendar for the whole year with the creative, media, PR, Digital and event agency

- Participate in development of marketing strategies and brand building exercises to increase market share

Effective implementation of Media, digital and PR:

- Create a media, PR and digital brief with specific deliverables and unique and overlapping TG for the campaign

- Identify Influencer for each property to create a community for each property this would also include micro sites

- Create a messaging plan with the PR agency and digital agency covering Pre Launch to closure of the event with timelines

- Innovate and dramatize the launch of the properties to break clutter

- Spotting opportunities to leverage brand attributes through media and PR

- Constantly monitor the effectiveness of various media vehicles deployed

- Identify the media vehicles for delivering a campaign media objective (reach or frequency)

- Determine media mix, effectively leverage media and make a complete media plan for a season

- Develop strategy for online and social media for each brand property independently

- Work closely with fashion bloggers to drive the fashion diary blog.

Alliances:

- Identify like minded brands to participate to increase the scale of the property and build imagery

- Create avenues to connect with customer at the store level as well as participating brands

- Create a complete deliverable list for partners who will participate

- Ensure we have at least 30% of the cost of the property reduced through Partners

- Identify resources who can facilitate partners and forge ties with them

Leveraging Seasonal campaign and creation of exclusive collection:

- Highlight the seasonal collection in co-ordination with stylist and fashion choreographers

- Co-ordinate and brief the agency on the brand expectations from the campaign; provide the inputs from the design team on the collection to get integrated with the brand property

- Ensure adherence to SOP to review and finalize terms provided by all the respective

- agencies

- Liaison with the VM and CRM team for successful application for the campaign through window and loyalty base

- Ensure smooth execution of campaigns and on time delivery of all elements

Campaign effectiveness:

- Commission a dipstick research for TIC customers to evaluate the brand attributes as per the focus in the brand plan for the market where the property will be initiated

Thematic Marketing campaigns:

- Create a 360 degree campaign to leverage communication

- Provide formal briefing to the VM, CRM and RMM managers to translate the expectations at all touch points across the stores

- Responsible for design and implementation of activities to create brand experience (Ex: activation before the event, collection, advertorials, PR and digital).

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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