Sr. Manager Brand Management   Location: Pune  Reports to: Asst. General Manager  Markets Responsible: Rest of Maharashtra and Goa  Education: Candidate should be MBA from Tier 1 (preferable)   Others: Candidate who can understand/speak Marathi will be ideal (not mandatory) considering the markets s/he will handle  The applicant must have hands on experience in brand marketing, ability to create and execute fresh campaigns, events to drive engagement while providing opportunities for sponsorship. He/she must have the ability to think on the brand and contribute to building high recall & engagement.   The duties & responsibilities will include but are not limited to the following:   Strategic Responsibilities  - Generating ideas for Brand management & communication   - Create higher profile of visibility by seeking strategic print, outdoor, other media partnerships and striking barter deals with relevant partners  - Understanding reader preference through research methodologies and suggesting necessary product & brand enhancements  - Focus on alliances that contribute to readership and drive PR mileage   Operational Responsibilities  - Execute brand and sponsor activities on-ground, ensuring optimum cost management  - BTL/ Field marketing/ promotions/ brand activation  - Ensure smooth functioning and relationships with partners & internal customers by coordinating internally for their needs   - Regular reporting from and to other cities on brand developments and activations   - Set benchmarks in process compliance   - Booking & Releasing of Ads for Brand campaigns and ensuring that the same has appeared as per sanctioned media plan  - Oversee and maintain the Ad Edit Ratio, LPRS for Key Editions  - Oversee the third party payments for their services through SAP module and ensuring timely payments to vendors  - Driving & Managing Creative Meetings with Ad Agency and ensuring the agency delivers the ads on time.  Developmental Responsibilities   - Drive digital extension and loyalty for readers towards the brand. Manage the news and campaigns on social media handles  - This would include the following:  Strategic tie-ups in the digital space (including online and mobile)  All brands campaigns will have a larger footprint in the digital space  - Trade focus: Communication towards media agencies as and when required  Required Qualifications and Skills  - MBA from Tier 1 or Tier 2 institute with 5 - 6 years- experience   - Strong management & leadership skills   - Result oriented and capacity to operate in a growth environment that is increasingly competitive  - Set the highest ethical and professional standards & lead by example  - Comfortable with change & fast paced environment  - Clear and concise written and spoken communication skills.  - Strategic thinker with strong analytics and execution skills, with a flair for innovation.  - Ability to keep up with the competitor landscape and be updated with what's new in the industry space.  - Strong understanding of online marketing and marketing concepts  - He / She should possess MS Office skills to create PowerPoint presentations & tabulate data in Excel Sheets for creating monthly reports  Behavioral Skills  - Strong Interpersonal Skills  - Attention to detail  - Self-driven, ability to drive an initiative end to end  - Updates self regularly on latest trends, tools and technologies  - Strong problem solving skill  - Ability to work under demanding timelines  - Analytical thinking

Pune

Senior/Manager - Brand Management - Publishing House  

Senior/Manager - Brand Management - Publishing House   ,Job Description for Senior/Manager - Brand Management - Publishing House   in ABC Consultants in  Pune for (5-10) years of experience. Apply Now!

Job Description for Senior/Manager - Brand Management - Publishing House   in ABC Consultants in  Pune for (5-10) years of experience. Apply Now!