Director at Intellectual Capital
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Senior Manager/AVP - Marketing - BFSI (5-10 yrs)
Sr.Manager/AVP - Marketing (Female Candidate Only)
Reporting to CMO
Overview :
Examine current practices and recommend opportunities for changes on both the strategic level and Operational areas of market research, strategy, communication, and public relations. Coordinating & providing marketing support to the sales team for generating business.
Marketing activities :
- Planning & monitoring ATL & BTL activities for business development & brand visibility
- Digital Marketing : Proactively oversee the development and implementation of digital marketing activities on social media, SEM, SEO, mobile & Internet marketing campaign. Internet/mobile based campaigns (Search & Display) for branding and lead generation
- Monitor & maintenance of company's website & drive innovative ideas for its enhancements.
Strategy :
- Develop & implement an annual marketing plan & marketing activity in conjunction with all related department for its executions.
- To be responsible for developing and maintaining marketing strategies & policies to meet agreed organizational objectives
- Budget Management. To deliver all marketing activity within the agreed budget
- Develop, seek approval, and manage budgets for marketing materials and special projects
- Competition and Market analysis, tracking best digital practices across industries.
- Proactively establish and maintain effective working team relationships with all support departments.
Market Research and Product Management :
- Conduct online consumer research to identify consumer satisfaction, brand perception and understanding their feedback.
- Product Management Responsible for handling & managing the entire Marketing activities for product development & new product launch
Ravi Suryawanshi
Intellectual Capital HR Consulting Pvt. Ltd
A - 405A, Galleria, Hiranandani, Powai
Mumbai 400076
Desk: 022 41284022
Mobile No- 9867303334
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