Senior Management Acquisition & Retention Strategy Role - eCommerce

Senior management acquisition and retention strategy

Client : One of the e-commerce majors in India

This is a senior level position and core responsibilities include :

- User base Growth,Driving organic & paid marketing lead user growth via all digital mediums and programs on the app (referral, share etc.).

- Responsible for driving traffic from all the digital channels lead

- Lead the user acquisitions target and manage teams /campaigns on the app, digital mediums and leveraging marketing/technology and product to drive this

- Drive/guide cross-functional teams (engineering, design, product, marketing) towards timely and quality execution of digital marketing strategies.

- Provide user experience, communication and creative direction to product and design teams.

- Deeply understand customer behavior, develop new customer insights via consumer research to understand the acquisition and traffic landscape of the company and drive growth for this

- Manage distribution of our apps across multiple app stores.

- Drive and own App Store optimization to maximize organic app downloads from the App Store. Monitor user ratings and reviews on the app store.

- Continuously experiment with new technologies/offerings in the mobile & digital space to drive innovation to drive user growth for the platform