Senior/Key Accounts Manager - Activation - Media

Job Description Activations :

Key Responsibilities :

- To generate revenue for below the line activities like mall activations, road shows, RWAs, studio shifts and Non FCT Sales like show sponsorship, local properties etc

- To acquire and negotiate with new clients & upgrade existing clients by studying and understanding their requirements and preparing presentations, proposals accordingly

- Keeping in mind the top line of every activity and maintaining the pre-defined profitability ratio

- Conceptualizing of innovative activities and work closely with logistics team for ensuring smooth execution of activities as per client requirements

- Preparing a Post Event / Activity report and submit the same to the clients for the evaluation of all the deliverables

- To work closely with collections team and ensure timely collections

Job Specific Knowledge & Skills :

Functional :

- Market Intelligence

- Understanding of activation business in media, especially radio.

Behavioral :

- Takes personal responsibility to address customer's expectations (Customer Service Orientation)

- Keeps organizations interests before self (Commitment)

- Possesses the drive to achieve results even in the face of adversities (Achievement Orientation)

- Ensures that processes are followed diligently and are used optimally (Process Orientation)

- Applies planning principles to achieve work goals (Planning & Organizing)

- Supports the team for achieving functional goals, whenever required. (Team Playing)

Qualification & Experience :

Qualification : Graduate in any discipline. MBA/PGDBM (Marketing) preferred.

Experience : 2 to 6 years for KAM & 6 to 9 for Sr KAM

Preferred Background : Radio/ TV/ Print