Senior Executive/Team Lead - Digital Marketing - Internet/Online

Salary offered: 10 - 14 LPA

We are seeking an experienced Digital Marketing professional having strong experience in managing biddable platforms to join our dynamic and high performing marketing team as Sr Executive/Team Lead - Digital Marketing Biddable Platforms. This person will be responsible for managing biddable marketing platforms with the ultimate goal of increasing visibility, quality customer acquisition and revenue generation.

Responsibilities

- Plan, create, execute and manage biddable media campaigns on biddable platforms adhering to best practices.

- Manage and optimize campaign on ongoing basis to ensure acquisition and revenue targets are met.

- Ideate new creatives themes

- Ideate innovative ways of reaching target audience or meet defined marketing objectives through biddable campaign.

- Generate daily, weekly, monthly and ad-hoc campaign performance and other reports.

- Create and maintain project plans to update internal stakeholder on status of campaign performance and issues.

- Stay on top of new features, news, trends and best practices pertaining to biddable platforms and their application.

Requirements:

- Graduate/ post graduate with min of 2 years of experience executing and managing biddable platforms.

- Google Adwords Professional Certification

- Strong experience in managing biddable platforms such as Google Adwords, Facebook Ad Manager, Yahoo Gemini, Demand Side Platforms (such as DBM) etc

- Extensive experience in managing performance based biddable and traditional display campaigns.

- Solid understanding of biddable platforms interface, algorithm, campaign management, campaign optimization and strategies

- Strong data analysis skill, able to decipher complex data and numbers to draw inferences, trends and insights

- Must be a strong team player with ability to manage multiple projects and meeting tight deadlines under pressure

- Excellent computer skills in MS Office (Word/Excel/PowerPoint). Advanced MS Excel Skills.

- Proven track record of delivering tangible results on visibility, traffic and conversions

- Excellent verbal, written and presentations skills

Good to have:

- Previous experience in paid search advertising

- Understanding of other online marketing channel