Senior Digital Marketing Manager - EduTech

Looking for an experienced online marketing/ Digital marketing strategist .You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.Ultimately, you should be able to effectively connect our brand with our online customers.

Responsibilities

- Create strategies for paid marketing campaigns for user acquisition, product promotions, remarketing, etc.

- Designing and executing the digital marketing and branding campaigns on Facebook and Google Adwords and other platforms

- Analyzing and presenting the performance of all digital campaigns and properties and make course-corrections wherever needed

- Creating content for e-mail, mobile and Whatsapp campaigns

- Actively coordinate with graphic designers and copywriters to rapidly execute marketing campaigns

- Take ownership of user engagement on social media platforms

- Gather and analyze consumer behaviour insights using analytical tools, market research data, macro trends and user feedbacks to optimize campaigns and marketing budget

- Publish reports on email campaigns, tracking and analyzing orders & transactions