Founder / Principal Consultant at Apple Pie Consulting & HR Services
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Senior Brand Marketing - eCommerce - IIM/XLRI/FMS/MDI (2-5 yrs)
Determine channel strategy and identify routes to market, packages, pricing for different sales channels - Online, Specialty Stores, MT, GT
Help in developing a strategic plan for consumer/trade advertisement through various media vehicles: digital, radio, print, web, and social media
Help in defining the brand positioning and marketing strategy
Identify new product opportunities as well as brand extension and work closely with R&D team to come up with winner products
Own the top line and bottom line targets of his/her portfolio and work closely with sales team to achieve the revenue targets
Own few key core initiatives for the brand from end to end and work closely with cross functional teams to drive
Industry:IT-Software / Software Services
Functional Area:Marketing, Advertising, MR, PR, Media Planning
Role Category:Marketing
Role:Product/Brand Manager
Keyskills
Brand Marketing Sales Advertising Brand Positioning Marketing Strategy Strategic Planning Channel Strategy Social Media New Product Web Technologies
Desired Candidate Profile:
SKILLS REQUIRED:
GTM Sales Strategy Branding Product Launch
Do you have experience in Brand Marketing/Product Launches/Brand Strategies- Please elaborate
The position requires you to be a passout from IIM/FMS/XLRI/MDI from batch 2014/15/16.
Tier 1 college - MBA ( IIMs /XLRI/FMS/MDI).
2-4 years of experience with at-least a year in brand marketing (2013-2014 Passouts)
Industry - Start ups, Core Marketing, eCommerce, General Management ( TAS ) etc.
Brand marketing, Category marketing in E-commerce,
Brand marketing and online sales in FMCG,
5 days working
Advertising agencies exp also preferred
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