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Team Leader - Sourcing at ACH Management Consultant Pvt Ltd
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Senior Brand Manager - Home & Personal Care (5-12 yrs)
Senior Brand Manager
Ensures co-ordination with department to implement & monitor all brand initiatives.
Assists in developing and executes the marketing & branding strategy to improve market share and reach.
Develops Annual brand Plans & Budgeting for the brand and monitors the expenditure.
Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
Understands & defines the brand identity & align all the brands- plans accordingly
Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
Coordinates with R&D for product conceptualisation, positioning, new product development etc.
The Person will responsible for home and Personal Care, Hair care brand.
Post Graduate Diploma / MBA or equivalent in Marketing, 5+ years in Marketing and atleast 2-3 years in a position of similar responsibility
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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