Senior Brand Manager - Home & Personal Care

Senior Brand Manager

Ensures co-ordination with department to implement & monitor all brand initiatives.

Assists in developing and executes the marketing & branding strategy to improve market share and reach.

Develops Annual brand Plans & Budgeting for the brand and monitors the expenditure.

Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.

Understands & defines the brand identity & align all the brands- plans accordingly

Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

Coordinates with R&D for product conceptualisation, positioning, new product development etc.

The Person will responsible for home and Personal Care, Hair care brand.

Post Graduate Diploma / MBA or equivalent in Marketing, 5+ years in Marketing and atleast 2-3 years in a position of similar responsibility