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24/08 Sadhna Jha
Recruiter at ACH Management Consultants

Views:91494 Applications:1468 Rec. Actions:Recruiter Actions:148

Senior Brand Manager - FMCG/OTC (3-7 yrs)

Kolkata Job Code: 368562

Requirement for Senior Brand Manager for FMCG company

Location: Kolkata

Openings: 2

Mandatory for OTC:

The candidate should have minimum (3-4) yrs of experience in managing brand responsibility single handedly

- Should have done couple of years of sales stint also in a typical FMCG set up.

- Preferably worked in Foods / OTC division

Qualification: MBA ( Marketing)

Mandatory for FMCG:

The candidate should have exposure in media planning and execution, NPD and launch, making of TVC's, understanding of trade, etc.

Qualification : MBA ( Marketing)

JOB ROLE:

- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.

- Understands & defines the brand identity & align all the brands plans accordingly

- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

- Coordinates with R&D for product conceptualisation, positioning, new product development etc.

- Develops and executes plans for brand extension.

- Develops annual plans and budgets for the brand

- Keeps track of all brand related expenditures vis-a-vis budgets

- Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).

- Coordinates with internal & external media agencies for implementation of the Brand's strategy.

- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Ensures that the brand focus is maintained through media & PR activities.

- Monitors and tracks of performance of brand based on specified criteria.

- Ensures that the top-line & bottom-line objectives of the brand are strictly met.

- Develops various schemes incentive / discount to increase the contribution of the brand.

- Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis

Knowledge:

- Market research

- Brand management and communication

- Knowledge of Media, advertising & promotion

- New Product launches, packaging development

Sadhna

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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