Requirement for Senior Brand Manager for FMCG company  Location: Kolkata  Openings: 2  Mandatory for OTC:  The candidate should have minimum (3-4) yrs of experience in managing brand responsibility single handedly  - Should have done couple of years of sales stint also in a typical FMCG set up.  - Preferably worked in Foods / OTC division  Qualification: MBA ( Marketing)  Mandatory for FMCG:  The candidate should have exposure in media planning and execution, NPD and launch, making of TVC's, understanding of trade, etc.  Qualification : MBA ( Marketing)  JOB ROLE:  - Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.  - Understands & defines the brand identity & align all the brands plans accordingly  - Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity  - Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity  - Coordinates with R&D for product conceptualisation, positioning, new product development etc.  - Develops and executes plans for brand extension.  - Develops annual plans and budgets for the brand  - Keeps track of all brand related expenditures vis-a-vis budgets  - Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).  - Coordinates with internal & external media agencies for implementation of the Brand's strategy.  - Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.  - Ensures that the brand focus is maintained through media & PR activities.  - Monitors and tracks of performance of brand based on specified criteria.  - Ensures that the top-line & bottom-line objectives of the brand are strictly met.  - Develops various schemes incentive / discount to increase the contribution of the brand.  - Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis  Knowledge:  - Market research   - Brand management and communication   - Knowledge of Media, advertising & promotion  - New Product launches, packaging development  Sadhna

Kolkata

Senior Brand Manager - FMCG/OTC 

Senior Brand Manager - FMCG/OTC  ,Job Description for Senior Brand Manager - FMCG/OTC  in ACH Management Consultants Pvt. Ltd in  Kolkata for (3-7) years of experience. Apply Now!

Job Description for Senior Brand Manager - FMCG/OTC  in ACH Management Consultants Pvt. Ltd in  Kolkata for (3-7) years of experience. Apply Now!