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17/11 Executive Search Advisory
Advisor at The Adroit Zeitgeber Group

Views:4364 Applications:185 Rec. Actions:Recruiter Actions:20

Senior Brand Manager - FMCG (9-12 yrs)

Mumbai Job Code: 277427

Brand Management & Innovation:

- Conceptualizing marketing approach for products

- Formulating launch strategy, blue print & trade activation programs

- Design & implement long term and short term marketing strategy in line with the business strategy

- Conceptualize appropriate marketing & brand building strategies for the brands

- Designing & formulating pricing strategies based on business objectives

- Create and implement annual brand marketing plan basis marketing objectives

Digital Marketing :

- Ideating and implementing the digital media strategy for product launches

- Creating a brand web-site and mobile application to engage the consumer and effectively communicate the brand proposition

- Social media strategy to seed in brand amongst key influencers on the social media in order to generate awareness for the brand and increasing the online footprint for the brand

- Market mapping & segmentation

- Consumer Value proposition development

- New Product / platform design & testing, distribution & GTM development

- Qualitative & Quantitative research planning & execution

Market Research :

- Carry out general consumer survey based on demographics / psycho graphics / consumption / brand loyalty / purchase behaviors

- Consumer insight

- Tracking post price changes amongst consumers

Promotions & Activations :

- Increased revenues, customer perception and brand loyalty by various consumer activation campaigns.

- Single Point contact with the advertising agencies and responsible for all creative briefs and BTL activities, conceptualizing, design, production of Point of Sale merchandising

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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