Job Description :

Position : Sr. Brand Manager

Department : Marketing

Location : Kolkata

Reports to : DGM/AGM/Group Brand Manager

ROLE OBJECTIVE :

As Brand Manager, the incumbent :

- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

- Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.

- Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.

RESPONSIBILITIES :

- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.

- Understands & defines the brand identity & align all the brands plans accordingly

- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

- Coordinates with R&D for product conceptualisation, positioning, new product development etc.

- Scans the business environment to explore options for revenue generation from new and existing customers

- Develops and executes plans for brand extension.

- Develops annual plans and budgets for the brand.

- Keeps track of all brand related expenditures vis-a-vis budgets.

Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).

- Coordinates with internal & external media agencies for implementation of the Brand's strategy.

- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Ensures that the brand focus is maintained through media & PR activities.

- Conceives, develops, proposes, implements & controls attractive sales promotional drives across various levels of trade & consumer franchise.

- Monitors, tracks & evaluates market & competitive dynamics.

- Develops systems within brand teams which facilitates better MIS and synergy of operations

- Assists in developing market entry strategy for previously untapped geographies based on market intelligence

- Undertakes all market research for obtaining feedback on various aspects of the brand

- Monitors and tracks of performance of brand based on specified criteria.

- Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.

- Monitoring and analysing the Retail Audit for planning.

- Ensures that the top-line & bottom-line objectives of the brand are strictly met.

- Develops various schemes incentive / discount to increase the contribution of the brand.

- Negotiation with vendors for printing of POS materials and for the BTL activities.

- Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions

- Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis

- Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team

Key Internal Interfaces Key External Interfaces :

Media Manager : For all media related issues

Manager - New Brand Development: For all new brand launches and market testing

Sales : For planning promotions developing marketing strategy and to et market feedback

R&D : For new product development

Corporate Communication : For standardised brand properties and aligning of individual brands with the brand & business focus

Market Research Agencies: For market feedback on products as well as competitors- products and strategies

Marketing & Branding Consultants: For developing Marketing and branding initiatives

Advertisement & Media Agencies: For all advertisement, endorsement and media related issues

JOB REQUIREMENTS :

DESIRED PROFILE :

Education Experience :

- Post Graduate Diploma / MBA or equivalent in Marketing

- 5+ years in Marketing and atleast 2-3 years in a position of similar responsibility

DESIRED SKILLS :

Functional Behavioral:

- Media relations

- Marketing Strategy

- Branding

- Sales

- Advertising / Promotions

Planning & organizing :

- Communication

- Leadership

- Creativity

- Analytical ability

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.