CEO at People Connect Placements Pvt Ltd
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Senior Brand Manager - FMCG (5-12 yrs)
We have been retained by one of our MNC Clients to recruit for the following position. Our client is a Fortune 500 MNC with operations in more than 100 countries
Position: Senior Brand Manager
Key Responsibilities:
- Brand Planning : Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health
- New Product/ Product Extension Planning, Development and Launch : Gather inputs from market research data, consumer insights for preparation new product brief
- Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
- Consumer Promotion (Domestic Market) : Conceptualize consumer promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief
- Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis
- Market Research Conceptualization and Execution
- Market Research Findings Implementation : Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives
- Media Activation : Plan and prepare the brief for event activation
Essential:
- Knowledge of brand management, brand activation
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