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01/12 Sarjeev Sethi
CEO at People Connect Placements Pvt Ltd

Views:14095 Applications:875 Rec. Actions:Recruiter Actions:147

Senior Brand Manager - FMCG (5-12 yrs)

Kolkata Job Code: 281791

We have been retained by one of our MNC Clients to recruit for the following position. Our client is a Fortune 500 MNC with operations in more than 100 countries

Position: Senior Brand Manager

Key Responsibilities:

- Brand Planning : Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health

- New Product/ Product Extension Planning, Development and Launch : Gather inputs from market research data, consumer insights for preparation new product brief

- Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

- Consumer Promotion (Domestic Market) : Conceptualize consumer promotion schemes (covering the objective, mechanism, merchandise etc) and prepare promotion brief

- Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

- Market Research Conceptualization and Execution

- Market Research Findings Implementation : Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives

- Media Activation : Plan and prepare the brief for event activation

Essential:

- Knowledge of brand management, brand activation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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