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26/05 Gauri Gujar
Recruitment Consultant at ACH Management Consultants

Views:4215 Applications:399 Rec. Actions:Recruiter Actions:71

Senior Brand Manager - FMCG (4-12 yrs)

Bangalore Job Code: 221241

Roles and Responsibilities :

- Manages all brand functions including brand building.

- Handling the areas related to Product management, brand management, media and market research.

- To study the market trends in terms of retail audit and consumer tracker data to identify the brand need gap fit.

Responsibilities :

- Successfully handling existing product and launching new product.

- Device and implement marketing strategies / plans for the brand

- Identify research needs, provide necessary brief to MR and implement actions based on findings.

- Prepare briefs and coordinate / control/evaluate with ad agency for development of ad campaigns, packaging designs etc.

- Brief & evaluate with media buying agency for development of media campaigns.

- To identify and define the key branding elements and to ensure that they are delivered by either of the channels, such as, media, creative, packaging and other.

- Develop consumer promotions

- Monitor brand's performance on a regular basis and control different parameters to maintain / improve the profitability.

- Thorough review of all marketing activation's.

- All aspects of budgets for achieving top line and bottom line.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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