Senior Brand Manager - Consumer Electronics & Lifestyle Major - IIM/MDI/XLRI/TISS/FMS

11 - 13 Years

Delhi NCR/Others

Posted 8 years ago

#Marketing #Brand Management #FMCG Marketing #Market Research #Consumer Insights #Marketing Head #Sales Promotion #Campaign Management

Job Role :

Custodian of Pan India portfolio consisting of products in different stages of Product life cycle .

Strategic planning of brand vision through consumer research, competition analysis and insight mapping

Driving sales of key products through sales schemes, region specific activations and supply chain coordination.

Conceptualizing and managing brand initiatives, Product launches, ATL and BTL promotions, and Pan India exhibitions

Liasoning with International partners and R&D teams for NPD, product and margin improvement initiatives.

Creating and managing digital presence for the brands through content development and consumer led campaigns

Deciding the most efficient product mix for the brands handled.

Launching new product categories and specialized products for different channels of sales

Candidates :

From Open Industry can apply

Should have a strong, Product / Brand handling Exposure

Male / Female candidates can apply

MBA from top 12 B schools only preferred

Narayan Iyer ( 098191 47645)
PAN India Recruiters
Mumbai