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Recruitment Consultant at Ewyn
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Senior Analyst - Marketing Analytics - SAS/Campaign Management (1-4 yrs)
Overall Job Purpose :
Responsible for Marketing Analytics for retail banking portfolio, both Assets & Liabilities building extensive portfolio MI/ dashboard, customer segmentation & profiling, production of monitoring MI, campaign list creation and performance analysis, evaluating conversion, automation of process to bring efficiency.
Key Accountabilities :
Performance Evaluation MI (70%)
- Help ensure regular delivery of standardized MI packs to agreed stakeholders.
- Reduce duplication of effort by ensuring MI is both automated and consistent.
- Development of new MI suites as required.
- Production of regular performance monitoring across all marketing campaigns.
- Performance monitoring of models / scorecards.
- Identification of enhancements within agreed parameters to optimize performance.
- Provide accurate and timely production of MI and data extracts in response to work requests from key stakeholders.
- Interaction with the stakeholders to ensure that the data/MI produced meets their requirements.
Improving Internal Processes/ Quality (20%) :
- Identify new opportunities for enhancing/ streamlining service
- Formulate opportunities into proposals and implement
- Initiatives to improve and automate processes to minimize errors and reduce effort
Analytics (10%) :
- Develop and execute a comprehensive cross sell, retention and growth strategy for existing customers, both for assets & liabilities
- Value added offers and services to customers to improve customer engagement
Preferred :
Hands on experience in SAS, SQL, VBA with relevant experience in analytical consulting industry.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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