Senior Analyst - Marketing Analytics - BFSI

Senior Analyst - Marketing Analytics

Delhi NCR | Permanent

About Our Client

Our client is an American multinational financial services corporation. It is one of the largest mutual fund and financial services groups in the world. It manages a large family of mutual funds, provides fund distribution and investment advice services, as well as providing discount brokerage services, retirement services, wealth management, securities execution and clearance, life insurance and a number of other services.

Job Description

About the department

The Marketing Analytics function is based in India and supports Sales and Marketing teams across the globe. The key objectives of the function are:

To develop deep customer insights for our businesses helping them segment and target customers more effectively

To develop a fact based understanding of sales trends and identify actionable sales growth opportunities for each of our sales channels

To understand customer preferences in terms of products, service attributes and marketing activity to help refine each of these

The role is in developing the marketing analytics capabilities for our European businesses. It will involve:

Working with specialists to deliver statistical analysis required to solve business problems

Designing solutions and developing insights through analytics

Engaging with sales and marketing colleagues to review, challenge and refine the results to achieve actionable output

The Successful Applicant

Specifically responsibilities will include:

Working independently and in teams on complex statistical analysis such as response modelling, segmentation, marketing optimization, campaign analysis, and strategic analysis

Works on structuring data from multiple sources, cleaning and preparing for analysis Evaluates/develops, tools and techniques such as. modelling software, modelling methodologies, data and system requirements, scoring process, optimization environment

Academic Qualifications

Master's in Economics/Marketing Science/Econometrics

3-6 years overall experience preferably in Financial Service industry

Hands on experience in statistical Modelling / Data Mining techniques such as Clustering, Logistical Regression, Decision Trees, etc.

Hands on experience with SAS and R Data mining experience is in area of customer value management / marketing and has worked on designing cross-sell campaigns

What's On Offer

Excellent opportunity with global stakeholder management and front ending strategic initiatives across sales and marketing teams.