AVP Recruitment at Squareroot
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SEM - mCommerce Startup - IIT/NIT (5-10 yrs)
position : SEM: Online Marketing ( Start-up)
Location : Noida, India
Education : IIT/NIT/ preferable from premium institutes
Responsibilities
- Strategically build, manage, and optimize search engine marketing campaigns
- Analyze campaign performance and make statistically stable/relevant optimizations & recommendations
- Closely monitor search performance and spend levels
- Report performance data and supply analysis to improve performance
- Lend insight into the optimization of landing pages
- Analyze online data using various analytical tools to uncover trends as well as provide insight that will maximize search marketing efforts
- Manage and grow Direct Response campaigns, optimizing to goal Cost Per Action / Conversion volume
- Forecast budgets, campaign size and conduct keyword research
- Use statistically stable/relevant data to make optimizations
Requirements:
- Google Ad-Words Certification
- From E-commerce background
- Minimum of 5 years of experience working in this space
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