Digital Marketing Manager work ex - 5+years

Job Responsibilities :

- Conceptualizing & running digital marketing strategies to acquire customers in the most cost effective manner

- Execute and Manage regular SEO, Email Marketing, Social Media Marketing, and content Marketing

- Introduce best practices in media plan across disciplines such as Google Ad-words, Google Analytics, LinkedIn Ads etc, and other emerging trends in digital advertising

- Build and track conversion funnels for our website using internally used CRM as well as 3rd party tools such as Google Analytics, Mixpanel, Optimizely, and more.

- Build and execute content strategies for blogs, social media channels, video networks, newsletters, emails, and other engagement channels

- Work closely with third party content development as well as marketing partners.

- Architect and implement digital marketing programs associated with key business goals including - lead generation, awareness, consideration, engagement, loyalty and conversion rates.

- Plan and Manage Content Generation as well as publication on multiple channels.

- Develop, adapt & execute multi-platform social media strategies, including but not limited to managing communities, editorial calendars, measuring digital footprint, building & maintaining blogger/community relationships

- Develop social listening and learning framework to ensure customer insights are integrated into campaigns and customer engagement channels. Define and develop proof of concepts to test innovative tactics.

- Analyze post-campaign metrics to set best practices and optimize advertising campaigns for brand awareness as well as conversion

- Support marketing and sales teams with design and execution of marketing collateral and materials

- Present design work to internal clients, marketing managers and senior management for review and approval

Skillsets:

- Have a Relevant Software Product Marketing experience of 5+ years.

- Ready to get hands dirty in execution.

- Understand the digital marketing space which include Media Planning, Social Media, Content, Analytics, Emailers, Designs and Customer segmentation.

- Highly self Motivated.

- Analytic and execution Skills across digital marketing functions such as: SEO, analytics/e-commerce funnel management, social media, and more

- Understand web technologies (Cookies, HTML, CSS, JavaScript, A/B testing, etc.)

- Exceptional communication skills (spoken & written)

- Highly numerate and believe in measuring and analyzing everything you possibly can

- Hands on with new and Out of Box ideas (can execute and manage campaigns on the same line)

- You are passionate about building a brand in the consumer web space

- General Personality Traits : Presentable, Articulate, Well Informed about market trends.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.