Sales & Marketing Consultant - OEM/Auto - IIM/FMS/IIFT/MDI/ISB

Job Summary: The person in this position is responsible for extracting solution or support implementation of sales & Marketing in Industry domain.

Job Responsibility

Key responsibilities of the role may include the following :

- Project Delivery: Ensuring high quality and in time project delivery

- Industry Expertise: Provide industry expertise in various sub segments.

- Business Development:Support efforts of Industry leads to identify and win potential opportunities for the practice

- Domain Development: Development of assets and methodologies, development of point-of-view, support development of marketing collateral, public speaking and publication in industry periodicals.

Job Specification

Requirements:

- Must have worked in the Automotive / Industrial equipment or done extensive consulting within these industries with experience in the following areas:

- In depth knowledge of Sales and marketing processes (OEM: Original equipment manufacturer and dealer processes)

- CRM: Hands on function/ process experience in CRM diagnostics, CRM process design, business blueprint and functional design. Exposure to SFDC is an added benefit.

OR

- CRM: Involved with CRM design/ process as a business user. Used CRM within industry/ consulted to Auto OEMs in CRM.

- Digital: Experience in designing/implementing digital marketing strategy in sales, service, marketing, branding. Experience in handling multi-channel digital experience, convergence, in vehicle media.

Must have worked in any of the following areas:

- CRM - Marketing manager/ Business user/ CRM business manager

- Sales- Accounts management, pipeline management, lead conversion, dealers enablement.

- Marketing- Lead management, journey management, campaign management, customer loyalty, performance analytics.

- Account Manager with one of the top digital or creative firms handling digital marketing for Auto/IE clients.

- Extensive digital marketing exposure owing to working with an e-commerce or online company

- Consulting experience with CRM or digital, e-commerce projects for Auto/ IE clients (preferably with large international companies)

Skill Set:

Must have exposure to:

- Sales, Marketing, Dealers enablement

- CRM

- Digital Marketing

- Website/Portal build with eCommerce and social media integration from marketing perspective

- Facebook /mobile apps for brand promotions

- Mobile, email, social media marketing

- SEO/SEM

- Digital Analytics (Google Analytics, Facebook Insights)

- Digital advertising metrics and ROI.

- Should have managed small teams and project delivery experience

Eligibility Criteria:

- Mandatory 4-8 years of experience after Masters/Post graduation.

- Candidates from IIM, FMS, XLRI,IIFT, MDI, NITIE, ISB would be preferred.

- Candidates should be interested in Data/Number Crunching.