Who are we looking for: General Manager - Brands  Position Summary: GM - Brand Marketing is responsible of managing multiple brands of our portfolio  Qualification:  Minimum - PG Diploma in Marketing Management  Ideal - MBA (Marketing)  Work Experience:  Minimum - 8 years of relevant experience in FMCG brand management & consumer marketing  Ideal - 10+ years of experience in relevant, blue chip FMCG market, with full management responsibility for brands, (P&L, strategy, communication etc)  Special Requirement:  Minimum:  - Commercial acumen  - Understanding of business & portfolio strategy  - Experience in managing a team  Ideal:  - Cross functional experience in the Sales/Trade marketing arena  - Commercial acumen  - Deep understanding of consumer (passion, psychology, habit etc), shopper & customer trends by channel & region to generate insights  - Knowledge of emergent consumers & marketing trends  - Understanding of business & portfolio strategy  - Knowledge & understanding of how the regional sales teams operate  - Leadership maturity to manage in an environment where there is joint accountability for the brand  - Experience in managing a team  - Strength of personality in order to have the ability to handle conflict & confront appropriately  What you need to do:  Job Responsibility:  Champion & Advocacy of the brand - Manages the expectations of brand within SABMiller India   - Imagineer- of the brand:  - Develops the 3-year brand plans, with inputs from the Senior Brand Managers  - Leads the creation and execution of fully integrated and aligned brand positioning, big ideas and differentiated brand communications and through-the-line marketing programs  - Determines the levers of the marketing mix that that will be used to create, reinforce and trigger the brand's meaning in consumer's mind.  - Ensures that the brands are constantly innovating and maintaining their salience, topicalness and relevance through imaginative and strategically focused programming and ideas  - Leads development of supportive creative platforms.  - Appoints agencies, manages their contractual agreements and sets agency incentive targets  - Ensures full understanding of the competitor brands context is factored into our plans  - Ensures that the annual plans developed by the Senior Brand Managers: Strategy, Planning, and Innovation are in full alignment with the 3 year plans  Brand Communications:  - Ensures brand communications accurately reflect the voice of brand  - Approves critical creative material   Through the line brand execution:  - Ensures regional and state level plans accurately reflect the voice of the brands, and brand plans accurately reflect the voice of the field.  - Ensures that the team interfaces productively with Trade Marketing and the Regions in order to ensure effective integration and creation of powerful local plans for the brands.   Profitable Brands:  - Understands and manages the levers that impact the commercial outcomes of the individual brand P&L.  - Determines and delivers performance targets in the annual and 3 year business plans for the brands.  - Monitors performance of the brands and course corrects as appropriate.  - Manages brand revenues, renovation and margin management  - Understands and supports the Brands pricing strategies and plans.  - Identifies, unlocks and captures the value in segmented profit pools through effective programming and guidance.  - Optimizes marketing spend effectiveness according to global / local standards.

Bangalore

SABMiller - General Manager - Brands 

SABMiller - General Manager - Brands  ,Job Description for SABMiller - General Manager - Brands  in SABMiller in  Bangalore for (8-12) years of experience. Apply Now!

Job Description for SABMiller - General Manager - Brands  in SABMiller in  Bangalore for (8-12) years of experience. Apply Now!