RockNShop.com - Digital Marketing Head

- Manage SEM (Search Engine Marketing) campaigns in AdWords/Bingads (understand clients business marketplace, tools needed for successful ppc management)

- Conduct keyword research, build campaigns, write ad copy, manage bids and regularly optimize campanings

- Analyze performance, identify opportunities, facilitate change in order to hit and exceed expected KPIs (QR improvement, search query analysis and optimization, conversion optimization)

- Set up A/B test campaigns, analyze results and make strategic recommendations

- Manage display campaigns, re-targeting campaigns

- Provide regular and ad hoc reports, both client facing and internal Knowledge & Experience Requirements

- In-depth knowledge of the technologies and processes involved in running PPC (Pay Per Click) campaigns (particularly Google AdWords, Google Analytics and other web analytics packages).

- Contributing to all E Commerce business requirements:- on websites, social networking sites like Facebook etc., mobile and tab. Responsive website, CRM integrations.

-Visual Merchandising : Sorting of complete website based on real time data feed.

- Increasing the user base by means of privileges and subscription schemes.