RML Information Services - Marketing Manager - Growth - IIT/IIM/XLRI/ISB

Marketing Manager - Growth

Don- t just seek an occupation, build a sparkling career

- Do you want to do some cutting edge work in the most critical sector of economy-

- Do you want to work in a highly energetic environment with an inspirational work culture-

- Do you want to be surrounded by bright, highly motivated people who- re fun to work with-

If yes, we- re all ears to hear from you

About The Company

RML Information Services Pvt. Ltd. (RML) formerly known as Reuters Market Light is a pioneering and award-winning business offering a bouquet of ICT solutions across the entire agricultural value chain.

RML, is a fusion of well-established business and a new world digital start up, It is a unique institution which has combined technology, business and nation building in making a real and meaningful difference in the lives of the millions of people in the countryside and directly enhancing Rural GDP.

RML's hyper-local solutions are powered by full-time agri and content experts, who are connected with thousands of local, regional and national agri experts/market participants. Our partnerships with leading academic, government, financial and research institutes give us access to multitude of sources of agri information. Our services are enabling farmers to lower costs, increase yields and make informed decisions about their farming practices. With coverage of over 450 crop varieties and 1300 markets, RML is a the preferred choice for over 1.4 million farmers in 50,000 villages across multiple states in India. myRML, our flagship offering is India's first comprehensive agriculture information and decision support application for farmers. It also enables Corporates, SMEs, government bodies and NGOs to reach out and engage with their target audience. For more see: www.rmlglobal.com .

Check out this LBS profile of RML's pioneering work on the agri economy : https://www.youtube.com/watch- v=7HkUn7DjPHs

About the Position

We want a Marketing Manager - Growth to immediately join us in Mumbai.

- This role is to be a core member of the Marketing team reporting in to the Head - Product and Marketing focused on both strategising for growth and driving execution

- The incumbent is expected to design success metrics for customers on the products and drive acquired customers towards success

- Set up analytics stacks to measure the success metrics defined and continuously improve engagement on the platform

- Delve deep in to user and usage data, create micro segmentation, strategising actions at a segment level subsequently executing the actions

- Lead the customer experience and customer success aspects on both our offline products as well as app setting and measuring key engagement parameters

- Manage the entire marketing funnel starting from creating and executing customer acquisition campaigns(online and offline), improving retention and engagement, churn management, driving revenue, and building advocacy and referral

- Work closely with Product and Tech team to drive feature requests expected to aide in growth agenda and with the rest of the Marketing team to execute acquisition, retention and engagement focused campaigns

The Person

The ideal candidate is someone who ticks the following boxes:

- High on analytical skills, comfortable with building statistical models to segment and define customers

- Ability to think through and come up with initiatives to drive acquisition, retention, churn management, revenues and referral

- Keen on working in a small and high impact team (IIT,IIMs and Ivy Leagues) focused on solving one of the critical challenges of the Indian economy

- Bias for action and execution to see ideas through to fruition

- Only candidates who are looking for a strategy+execution role need to apply since this is not a strategy only role

- Worked in business/marketing in FMCG, Digital, Consumer Internet, Telecom, media

- Comfort with MS Excel and willingness to learn tools such as SAS/SPSS/R/SQL

- Grads from IIT/IIM/Ivy Leagues (top 30% of the class) class of 2014 or later

- Not more than 25 years of age