RML AgTech - AVP - Brand Marketing & Corporate Communications

About The Company

RML AgTech is a technology company, which provides smart farming solutions to greatly enhance crop productivity and earnings.

RML AgTech provides decision support to farmers at every stage of farming, from crop selection to marketing. We deliver this in a personalized manner, in the farmers- own language through mobile app, on-call service and field interventions.

Our purpose is to make agriculture an attractive business which is ecologically sustainable.

For more information visit us at www.rmlagtech.com.

Job Title: AVP - Brand marketing and corporate communications

Responsible To: Functional: VP - Marketing and Product

Direct Reports: Nil

Key Relationships:

External: Farmers, traders, agencies(PR, communication, advertising, research)

Internal: Product Development Group, Marketing and Customer Success team, Design teams, Leadership Team

We would love to catch up for coffee:

If you are excited by technology, and strongly believe that agriculture as a sector has been largely untouched by technological change and transforming it is a worthy cause to work on

If you want to work with a bunch of driven and passionate folks with a strong mission

If you are excited by the prospect of building stuff from scratch - products, experiences, organizations

Main Purpose of Job:

Spearhead Brand Development efforts working with agencies and internal teams to define brand architecture

Conceptualize and execute key initiatives to help build brand salience and affinity across various consumer touch points

Define, train and standardize customer experience across moments of truth

Set up and lead research tracks to drive consumer insights for product development, usability, communication, and brand parameters

Lead RML's Marketing communication efforts across both offline( ATL, BTL), digital, social media and PR

Conceptualize, build and deliver campaigns for RML products targeted at various target groups to drive sales, brand awareness-trial-conversion

Build a Creative library to be utilized for various communication needs

Job location: Andheri East

Remuneration: Best in the industry

Key Requirements

Education: PG in Management with specialization in Marketing from IIMs or other Premier institutes

Experience: 4-6 years experience in Brand Development, marketing communication and brand management experience in consumer facing organizations

Personal Attributes:

Self driven and achievement focused

Passionate & committed

Excellent communication skills

Problem solving attitude

Influencing without authority

General Job Features:

Working with computers 30%

Percentage of travel / meetings 10-15%

Dealing with people 55-60%

Key Functional Skills

Ability to put structure in an unstructured environment

Exceptional and creative problem solver

Project management capabilities to drive deliverables with multiple external agencies