Position: REVENUE AND SHOPPER INSIGHTS
Location:Delhi/NCR
Company:one of the largest fmcg firm
Job description:
- Define the Road Map for the Revenue Management Journey for India Business Unit - outlining the “Current Status” and the Execution Plan for achieving the “Desired Status”
- Manage the Volume – Consumer Demand and Product Availability lever to maximize NR
- Define optimal Value Equation to Consumer by Category/ Consumption Occasion/ Distribution Channel
- Define Discount strategy according to competitive environment and MC implications
- Define the Retail Margins & D&A structure by channel/ sub-channel
- Price / Pack Architecture according to consumer insights and MC implications
- Evaluate & recommend Pack differentiation based on competitive actions
- Evaluate & recommend Consumer price points differentiated based on desired promo activities
- Ensure Promotion and Pricing Effectiveness
- Ensure that Pricing & Promo activities are routinely compiled & communicated internally & externally
- Put a process in place to track Promo/ Trade Spends & Effectiveness
- Ensure transparent Trade Pricing based on channel dynamics
- Appropriately Manage the Mix to maximize NR
- Periodical Mix Trends tracking Pack and channels focused to get ahead of possible negative mix impacts to the Net Price Performance with the respective action plans to minimize the impact.
Shopper Insights:
- Provide strategic direction to the Region and Markets sales and marketing teams based on the analysis of shopper research, retailer data, syndicated data and other data that maybe available
- Manage the budget for data purchasing, processing, and data mining tools development
- Analyze internal and external data to uncover insights which can be developed into actionable sales strategies and tactics
- Ongoing development of data tools, database structures, analysis techniques and reporting formats to provide best in class data solutions
- Training of sales, marketing, customer / trade marketing people on the use of available data tools and how to turn the insights uncovered into actionable sales strategies and tactics
- Understand the Customer, Category, Competitive and Business trends to enhance Salty Snack Growth across all customer channels and translate into actionable business plans.
- Drive Category knowledge both internally and externally through regular category performance reviews, customer presentations, analysis and building of relationships.
- Support Category Analysis requirements for Sales to enhance the strategic planning process, new product development, and category opportunities.
- Work cross functionally with Marketing, Sales, Finance and Operations to ensure future innovation is in line with category development opportunities.
Experience Required
- Graduate / MBA (Marketing / Sales / Business) from Regional eminent schools, having 8-9 years of sales experience in FMCG / Food Industry across different geographies.
Familiarity with shopper research – brief design, project management, results interpretation and analysis
- Experience in Accounting and Finance will be an advantage but not necessary. Must have the ability to learn on the job.
- Advanced excel skills
- Advanced MS Access or other main stream database program skills
- Preferable knowledge of Nielsen Advisor
- Strong Analytical ability
- Good communication skills & customer focus at all levels
- Trade Marketing / Key Account Management experience in FMCG environment an advantage
Pleases end your resume to nidhi.kalra@helix-hr.com
Nidhi Kalra
Partner, Helix HR
Add: Plot # 15, Sant Nagar, East of Kailash, New Delhi
Handphone:9350206956
www.helix-hr.com
