Company: One of the largest FMCG Company

Location: Delhi/NCR

Designation: Revenue and shopper insights manager

Job Description:

Define the Road Map for the Revenue Management Journey for India Business Unit –

- Managing the Volume – Consumer Demand and Product Availability lever to maximize NR

- Define optimal Value Equation to Consumer by Category/ Consumption Occasion/ Distribution Channel

- Define Discount strategy according to competitive environment and MC implications

- Define the Retail Margins & D&A structure by channel/ sub-channel

- Price / Pack Architecture -Evaluate & recommend Pack differentiation based on competitive actions/based on desired promo

- Ensure full accomplishment of National Pack / Price strategy across all Regions

- Ensure Promotion and Pricing Effectiveness

- Ensure D& A Productivity as per objectives by periodic D&A tracking by Region/ Channel & type of discount focused to ensure CDA compliance

- Ensure that Pricing & Promo activities are routinely compiled & communicated internally & externally

- Develop a Commercial Policy clearly defining the Do s and Don’ts as a transparent process across the country.

- Shopper insights-

- Provide strategic direction to the Region and Markets sales and marketing teams based on the analysis of shopper research, retailer data, syndicated data and other data that maybe available

- Manage the budget for data purchasing, processing, and data mining tools development

- Analyze internal and external data to uncover insights(Customer, Category, Competitive and Business trends) which can be developed into actionable sales strategies and tactics

- Training of sales, marketing, customer / trade marketing people on the use of available data tools and how to turn the insights uncovered into actionable sales strategies and tactics

- Drive Category knowledge both internally and externally through regular category performance reviews, customer presentations, analysis and building of relationships.

- Support Category Analysis requirements for Sales to enhance the strategic planning process, new product development, and category opportunities.

- Work cross functionally with Marketing, Sales, Finance and Operations to ensure future innovation is in line with category development opportunities.

- Support the Space/Category Analysts with plano grams as and when required.

- Enhance current Category review presentations and Sales Operational plans with Category/product sell stories and improved processes.

Profile

- Graduate / MBA (Marketing / Sales / Business) from Regional eminent schools, having 8-9 years of sales experience in FMCG / Food Industry across different geographies.

- Familiarity with shopper research – brief design, project management, results interpretation and analysis

- Experience in Accounting and Finance will be an advantage but not necessary. Must have the ability to learn on the job.

- Advanced excel/MS Access or other main stream database program skills

- Preferable knowledge of Nielsen Advisor

- Good communication skills & customer focus at all levels

- Trade Marketing / Key Account Management experience in FMCG environment an advantage

Please send your resume to nidhi.kalra@helix-hr.com

Nidhi Kalra
Partner, Helix HR
Plot # 15, Sant Nagar, East of Kailash, New Delhi
www.helix-hr.com