Retail Marketing Manager

Retail Marketing Manager

Retail Marketing Manager will focus in the areas of customer loyalty and lifecycle marketing. This individual will use the company's loyalty and CRM technology platform to drive repeat and cross-sell behavior while, collaborating on the design and execution of new technologies, strategies and campaigns.

Responsibilities

- Analyze customer base and identify revenue generating opportunities

- Analyze database marketing and site personalization efforts to understand overall return on investment

- Recommend new strategies and database marketing programs to drive enhanced revenue from existing customer base

- Develop reporting and metrics to understand overall customer retention/repeat behavior across key segments

- Oversee day-to-day implementation and analysis of the Rewards program

- Refine segments, promotions and campaigns based on evaluation of campaign conversion, customer retention, customer cross-sell, campaign dilution and campaign ROI

- Create customer segments for deployment of Rewards Coupons

- Build rewards coupons for deployment to segments (promotional copy, rules and restrictions, legal review, customer service review, etc.)

- Develop and monitor success at program, customer segment, and campaign level

- Validate proper execution of all database marketing campaigns across multi-channel environment (e.g., website, email, call center)

- Analyze third party data sources and recommend strategies to improve overall acquisition, retention, and conversion activities

- Monitor the competitive landscape, testing new approaches and adopting best-practice strategies

Required Skills and Experience

- MBA/PGDM in Marketing or related field;

- 6-8 years Retail Industry experience preferably and/or database marketing and analysis experience preferred

- Thorough knowledge of reporting tools,

- Demonstrated experience driving measurable results through customer marketing efforts ideally in retail environment

- Ability to define opportunities and problems, collect and analyze data, establish facts and make valid conclusions

- Innovative thinker capable of operating both in a strategic capacity (big-picture perspective, asks "why") and a hands-on/execution capacity (detail-oriented, conscientious)

Location – Delhi/NCR

HR Avenues/ Talent Avenues, New Delhi

Contact - careers.hravenues@gmail.com

HR Avenues & Talent Avenues are engaged in Talent Management Services comprising of Executive Search & Recruitment, Organisation Design Consulting and Career Mentoring.