Reliance Jio - App Marketing Manager - Jio News

Job Responsibilities :

- Will lead digital marketing for newly launched product - JioNews for both app & web

- Will be responsible for growing App downloads, website traffic & Retention Marketing to drive M1-M3 retention, DAUs, WAUs, MAUs, Watch Time etc.

- Will own key marketing channels like push notifications, in-app notifications, re-marketing, FB, Google Ads, Display, Affiliate, etc

- Own and drive multi-language experience adoptions. Key metrics to influence: Daily Active Users and New Users

- In-depth user segmentation to understand user engagement with each of the apps. Drive and monitor A/B tests, data based experiments to optimize key performance metrics

- Monitoring: Track, achieve, publish KPIs & take actions as per performance

- Handle communication used in promotions of all channels

- Co-ordinate with internal & external teams to drive campaigns, refresh content creatives & campaign communication

What are we looking for :

- MBA in Marketing preferred from any reputed Institute with 1 - 3 years of Retention Marketing Experience in E-Commerce/OTT or app background

- Good analytical ability and a nick for numbers and user segmentation

- Hands on experience with Notification, In-App & analytics tools (CleverTap/ Adobe etc)

- Strong understanding of News, Sports & General Entertainment is desirable

- Excellent oral & written communication skills