Upgrade to Pro Member
TA Specialist at Reliance ecommerce
Views:7539 Applications:644 Rec. Actions:Recruiter Actions:31
Reliance eCommerce - Head - Marketing (11-19 yrs)
Business : Reliance Online Initiative (B2B business)
Reporting to : CEO
Job Location : Bangalore
Overall:
- Part of the Core leadership team who will work closely with the business head and other functional heads in defining and executing the B2B ( B2C) business model in the F&L Domain
- Responsible for building a consumer centric, lean, frugal and highly effective marketing function and to help build a differentiated B2B marketing road map on the platform through content and engagement led campaigns/programs
- Lead offline and online ( later) Marketing programs, Consumer research, PR (Customer Testimonials) and co-marketing programs with Alliance/partner brands
- Own Annual Marketing Strategy and execution with ROI Metrics in line with Organization goals.
Detailed Key responsibilities:
- Work with the Management team to define Annual AOP, Marketing Strategy, Organization Structure and Budgets.
- Support the Sales function at an overall Brand level and at State levels, own and deliver on go-to market plans.
- Own Trade and Events at a National and State level.
- Own and execute Promotions, manage Content strategy and annual calendar of activities.
- Joint Owner of CRM and SRM strategy and execution plan.
- Own Alliances programs with local and national partners and internally with Jio and retail platforms
- Develop and execute on ATL & BTL marketing programs and activities based on ROI/Competition Analysis.
- In stage 2: Develop and execute ROI based digital programs
- Conceptualize and execute on AD/Inventory Monetization programs as a revenue stream
- Help define the Product Roadmap from a Marketing perspective
- Define - Consumer/Customer Archetypes- to create Private label Strategy & create Private labels by category/business unit as per merchandising strategy and be the custodian of the Label
- Deliver on Marketing Metrics, including return on investment on campaigns and effectiveness of responses.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
