Reliance Communications - Head - Brand

Job Purpose:

To develop and execute a strong multi channel brand marketing and promotional programs that support RCOM brand growth thereby increasing target consumer awareness as well as enhancing market share through quality customer acquisition in - Voice & Data- and also retention of existing Customers.

Key Deliverable:

1. Act as an authority and promoter of the RCOM brand, ensuring consistent brand expression through all consumer touch points, both external and internal

2. Translate brand strategies into brand plans, brand positioning and go to market strategies.

3. Analyze and position RCOM brand in the market and crystallize targeted consumer insights

4. Own and design creative development and create motivating stimulus to get targeted population to - take action-

5. Employ a variety of communication tools: Print advertising, public relations, visual merchandising

6. Direct Marketing, Strategic Partnership, Event Marketing, Online, Viral Marketing, Cause related, local / community initiatives.

7. Define, develop and implement Customer Loyalty Program.

8. Management of Brand properties & Celebrities: Cricket, Music, Movies Etc.

9. Ensure best practices in the development of marketing programs including the writing and sharing strong creative.

10. Monitor market trends, research consumer market insights and competitor's activities to identify Opportunities and key issue.

11. Owner of advertising budget for RCOM which include planning, implementation, monitoring and execution.

12. Develop multi-Channel, Cross-Channel, Channel-specific, Product, Promotional and cause-related marketing programs that align to overall brand strategy and business goal.