Reliance Broadcast - National Sales Head - Key Accounts - Radio & TV

Duties & Responsibilities:

Sales:

- Annual Sales target phasing/setting

- Smooth functioning & coordination of all regions to achieve common objectives

- Drive revenue focused approach

- Work closely with the revenue planning team to achieve revenue objectives

- Maintain target/achievement executive wise nationally

- Timely dissemination of information at all levels

Planning:

- Planning for the quarter/annual target achievement with data/tools provided

- Lead sales planning for the team to achieve objectives

- Analyze numbers to get an edge

Reports:

- Ensure all reports and formats are adhered to by the team

Client Servicing:

- Integrate verticals and bring them together for bundling

- Business understanding of clientele that exists in the market

- Solution generation approach for clients

- Build and maintain business relationships with key clients and agencies

- Manage objection handling for the team

Lead from the front to achieve sales targets.

New Business Development:

- Identify and convert non TV/Radio advertisers

- Grow the brand count on all media

- Focus on SME/NBD

Inter department coordination:

- Work closely with the programming team, BIG solutions, marketing team for integrated solutions to the clients

- Ensure sales entitlements are as per the programming guidelines

- Seek assistance from marketing and content planning teams for key client pitches

Compliance:

- Ensure compliance of internal/ externals processes followed by the organization

- Ensure advertisements are as per the government guidelines

- All internal and external documentation is as per company policy

- Ensure confidentiality of data

Required Qualifications and Skills:

- A full-time MBA with at least 10+ years of experience in Sales

- Familiarity with the business community in respective areas

- Have successfully led a team in the past