Reliance Broadcast - Account Planning Head

Duties & Responsibilities:

The duties and responsibilities of the role will include, but are not limited to, the following:

- Co-owning the KAM clients and ensuring that we convert, retain and maximize our revenue with them

- Understand all the objections/issues with the client and strategically provide solutions through data, trade marketing and servicing of the client

- Ensure that the sales process for the Key account is adhered including - all service rituals which are a part of the process

- Insight mining from data to give directions to the sales teams on key focus areas for revenue maximization for KAM accounts

- Devising and executing the pricing policy

- Effective dissemination of data to sales to showcase strengths of our brands vis a viz the client requirement

- Develop revenue strategies for key accounts and key sectors

- Data support for all key and large value client pitches

- Creating an account dossiers for key accounts in conjunction with the sales team to help evolve a deeper understanding of the clients brands and their needs

- Inventory management to maximize revenue potential

- Supporting the up-selling and cross-selling initiatives and pitches through data

- Environment scanning to spot and leverage emerging trends, client categories and new revenue opportunities