Regional Trade Marketing Manager - FMCG - IIM/ISB/MDI/FMS

Looking For Regional Profile in Trade Marketing with Our FMCG Client based in Kolkata.

Education Qualification: Post Graduate degree (MBA 2009 -2012 pass out) in Sales & marketing from a premier B-school.

Total experience of 5-8 years in Sales/ Trade Marketing/ Sales Development of which at least 4 years should be in Line Sales in FMCG sector.

Reporting to National Trade Marketing Manager .

Key responsibilities :

Be the regional custodian of all National level initiatives and priorities in the area of Trade Marketing. This will include the following :

Trade Marketing :

Ownership of Trade Engagement Programs at regional level to build the better relationship and leveraging it for the business.

Responsible for the urban visibility program for flawless execution through dedicated merchandisers.

Be the Regional custodian for all Marketing Initiatives in the Region viz. New product Launches, Marketing Activation Programs, Shopper In sighting Programs.

Keep track of best-in-class trends in the S&D Ecosystem in GTM, Sales IT & Sales Capability & make appropriate action plans along with the Central teams.

Play a pivotal role at the region and also supports the Division Head in driving the sales objectives for the region.

Strong understanding of S&D systems & processes in both Urban & Rural is a must.

The incumbent should have led a team, be strong on execution and acquired a well-developed ability in influencing senior business leaders.

Shreya
8928106611