Please find the job description as below:

Company- Fortis Healthcare

Location- Delhi/NCR & Mumbai

Experience- 7+ years

Key Skills- Corporate Sales, Institutional Sales, Corporate Selling, Enterprise Sales, Business Development

Reporting- To National Sales Head

Job Description

Responsible for planning, organizing and implementing marketing strategies to increase market share through higher penetration and awareness of Fortis as Hospital of Desire

- Identify and map the target customers (patients/regionally corporate & non corporate)

- Plan and organize initiatives like camps, seminars and conferences to increase product-promotion participation, doctors referral.

- Organize CMEs /Seminars and lectures for promotion of the activities and services of the medical faculty and specialties

- Organize outreach programs with prospective patient community

- Tracking leads mediated through above TPAs, CMEs, camps and seminars etc to tap new corporate tie-ups, convert referrals etc

- Liaison between in house doctors and external doctors for PTs

- Develop a corporate / unit level advertising plan

- Explore newer services and opportunities with the clients and build long term relationships

- Make proposals, demonstrations and presentations to corporate clients.

- Service existing clients, Client retention and follow- ups

- Develop and nurturing new market and Client support and coordination activities

- Manage and ensure high quality service delivery to high-end corporate clients

- Interact with physicians

- Report on feedback received through marketing activities

- Give feed back on the existing Market/ competitors on the pricing and billing policies, procedures for various specialized medical packages & services. Give recommendations

- Plan and supervise the content of the brochures

- Coordinate with the corporate marketing team for the effective implementation of marketing strategies

- Plan and regulate the expenses of the marketing activities

- Plan and regulate the marketing department budget

- Gathering and analyzing information about competitors activities

Company Profile

Fortis Healthcare Limited is committed to clinical excellence and patient-centric healthcare, which is manifest in hospital design, patient services, medical programmes and the compassionate approach of medical and non-medical hospital staff. Fortis commissioned its first hospital in 2001 at Mohali, near Chandigarh, and has expanded its operations to become a network with an over 10,000 bed capacity across 68 hospitals.

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