Regional Marketing Manager - BFSI

Our client is India’s largest integrated financial services providers with a 25+ year operating history. It covers the entire spectrum of financial services such as Stock Broking, Commodities Broking / Finance, Registry Services, Depository services, Merchant Banking & Corporate Finance, IPO distribution, Investment Banking, Realty Services, Insurance Broking/Distribution, and Distribution of Financial products like mutual funds, bonds, Personal Finance Advisory Services, BPO / Technology Services, Wealth Management and Loans.

Job Description & KRAs :

- Marketing standardization implementation in the Regional Branch network

- Localized marketing tie-ups for secured Micro- enterprise retail lending products

- Evaluation with regional ATL media and implementation,

- Driving BTL Activities through BSMs in all branches

- Vendor / Collateral management

- New Branch launch pre-marketing

- Measuring Marketing effectiveness on activities, campaigns, initiatives.

- Training overseeing, guiding the regional branch network (Branch Sales managers) and adding innovative and novel marketing propositions.

- Delivering on the Fee Income Targets

Jigyasa