Regional Manager - Trade Marketing - FMCG

We are pleased to introduce ourself as a reputed Executive Search Agency based at Noida by the name of OPTIONS INDIA. We handle recruitments in the FMCG industry and have catered to companies like- ITC Limited, Nestle India, Dabur, Pepsico, Frito Lay India, 3M, Agrotech Foods, Johnson & Johnson, Reckitt Benckiser, TATA Tea, Perfetti, Glaxo Smithkline etc.

We are currently looking for a Regional Manager Trade Marketing (South India) for one of the topmost Beverages MNC in the World

- The position is to be based at Bangalore.

Our client is one of the topmost Beverages Groups of the world and is an integrated and diversified group. With a market capitalisation of over US $ 60 billion and a turnover of US $ 5.0 billion, It has a very diversified product portfolio and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work with. It has the most iconic beverages brands in the world.

Job Profile:

Managing BTL activities planning and execution across Branches in South India.

- Branch BTL Marketing Activities for AV / IT / ME divisions across India

- Product Display and Promotion planning through monthly in store guidelines.

- SIS display conceptualization, Production & execution

- In Store Branding - Designing, procurement & execution

- Designing, procurement, allocation & execution of POSM material (Catalogues, danglers etc)

- Design go-to market strategy and corresponding campaigns with corporate category and sales team

- Work with experts for Design, Visual Merchandising, Training and Activations

- Strategizing & controlling the Budget vs spend

- New brand launches with promotional activities across all key relevant markets

- Generating consumer communication state wise for brands by close interaction with Brand Team & Sales Team.

- Responsible for volume, market share, contribution, CSM incentive & Consumer Offer

- Creating the visibility across the Nation In-shop dominance / innovative product display units. Driving floor share / counter share

- Activations to achieve budgeted objectives in terms of visibility (in shop & on shop), promotions, events in various channels (WS/IWS/B&R)

- Brand renovation and positioning

- Performance, review and analysis done basis separate activity

- Execution goals and standards are developed, communicated measured and delivered

- Signages activity (both inshop & onshop), Merchandising, Roadshows, events & promotions, Outdoors (hoardings), Branding and maintaining the vendor development & PR.

Candidate Profile:

- An MBA with excellent experience in Trade Marketing , BTL, events and promotions, Merchandising, Roadshows, events & promotions, Outdoors (hoardings) in an FMCG, Telecom, Liquor or beverages MNC.

Location: Bangalore

Salary: Best in the FMCG Industry

For this we require you to furnish the following details:

Your latest updated CV as a word attachment:
Your current & expected salary package:
Your willingness to relocate to Bangalore:
Notice period in your current organisation:

Lalit Sharma
Options India Group
Noida