redBus.in - Manager - Digital Marketing - IIM/ISB/MDI/FMS

Responsibilities :

- End to end ownership of digital marketing for redBus

- Campaign planning to define budget and ROI goals at various intervals (daily/monthly/quarterly etc.) and various dimensions (channels / geographies etc.)

- Define and develop the digital marketing roadmap, approach, the choice of media and channels for Redbus across all Goes

- Drive the execution of campaigns by working with the creative team, Tech and Product team from Various geographic

- Shape the digital marketing approach by working closely with important industry stakeholders Facebook, MMPs etc.

- Drive ideation and new initiatives for growth in acquisitions across all levers like channels, communications etc. by working with relevant stakeholders

Skills Requirements :

- 4-5 years of work experience in digital marketing

- Experience of running digital marketing and customer acquisition campaigns in the ecommerce industry is preferable

- Experience in running performance marketing campaigns delivering growth and ROI at scale

- Expert in running Product catalog ads, Dynamic Ads, Re-engagement campaign, App acquisition, Video, Programmatic and Affiliates

- Solid knowledge of web and mobile attribution, online marketing tools, analytics platforms and best practices

- Excellent analytical and campaign management skills

- Strong communication (written and verbal) skills

- Engineering / MBA background from a premier institute is preferred.