Job Summary :  - We are looking for an individual who is passionate about communication, technology and has an entrepreneurial spirit.   - The job entails creating and managing a strong brand via above-the-line and below-the-line efforts in order to generate awareness, consideration and purchase for redBus in India and International Markets  Minimum Required Education And Experience :   - 6-8 years of relevant work experience in marketing/ brand marketing/ marketing communication  - MBA(with Marketing/Communication specialization) or an equivalent degree  - Experience in Marketing, Communication, Brand Management. Superior oral and written communication skills with an innate attention to detail.  Operational Role :  Brand Strategy and Communication Management :  - Launch Hero, Hub & Hygiene brand campaigns in India and internationally  - Focus on campaign planning, execution and measurement  - Overall brand positioning & consumer targeting strategy & tactics  - Understand and translate brand/product strategy to marketing activities  - Research & insights and their application to redBus products and marketing  - Ad campaign development and execution  - Monitoring tools and metrics for brand and business performance  - Maintain & execute a monthly communication calendar  Media Strategy, Planning & execution:  - Planning and strategy for TV, Digital, Print, Radio, Outdoors etc  - Focus on Digital brand building with a paid, earned, owned media approach  - Understand the workings of Facebook & GDN Ad platforms  - Media & Creative optimization  - Keen eye on measurement and attribution  Brand Activation :  - Conceptualise and execute on-ground marketing activities  - Work with regional teams to increase visibility of brand among consumers, bus operators and agents  - Create and execute trade events to raise profile of redBus among agents, bus operators etc  - New initiatives to employ retail marketing methods to raise company's profile in the market  - Create synergistic alliances with other companies to facilitate new means of sales  - Ideate and execute sales promotions and offers to help online and offline sales  Public Relations:  - Manage company's reputation with business and consumer media  - Conduct ongoing relationship with journalists and bloggers  - Write and disseminate press releases  - Monitor and measure PR efforts  - Conduct media conferences and blogger engagement programmes  Vendor & Agency Management:  - Be the primary contact for all ATL, Digital, BTL, Creative & Research agencies  - Manage processes and performance w.r.t. agencies  - Manage vendors, contracts and rates  Continuous Improvement:  - Develop innovative initiatives to enhance internal efficiencies and effectiveness  - Maintain awareness of new and emerging technologies and the potential application on customer engagements  - Manage allocated marketing budget to optimize spending in various areas, and maintain day-to-day hygiene of funds

Bangalore

redBus.in - Brand Manager 

redBus.in - Brand Manager  ,Job Description for redBus.in - Brand Manager  in Redbus in  Bangalore for (5-8) years of experience. Apply Now!

Job Description for redBus.in - Brand Manager  in Redbus in  Bangalore for (5-8) years of experience. Apply Now!