In this role, you'll own online demand generation for Razorpay. You'll define our overall strategy and approach to organic marketing (including SEO, Content, etc); and our paid media efforts (PPC, Retargeting, paid social, etc). Essentially, if it can generate or accelerate an opportunity online, it's your domain. You will eat, breathe, and sleep, improving conversion rates, generating leads, building a sales pipeline, and sourcing marketing revenue.  - You will successful in this role if you thrive in an environment where you drive both strategy and execution, and get excited about measuring your impact in real revenue gains for a fast-growing company.  Primary Responsibilities :  - Lead the strategy and execution of all online demand generation, with a laser-focus on data-driven decisions that generate qualified leads and sales pipeline.   - Own the strategy and roadmap for Razorpay.com, with top priorities being continual organic traffic growth and increased conversions.  - Define, plan, and execute campaigns across multiple digital channels including organic search, paid search, display/retargeting, paid social, etc. that result in sales qualified opportunities.   - Collaborate with content team to make data-driven decisions on new content ideas; how to distribute and promote content, and how to use existing content differently and more effectively - all with the goal of opportunity creation.   - Drive compelling lead acquisition experiences through A/B testing and constant experimentation and improvement.   - Function as both a leader and doer, owning both strategic objectives and hands-on execution.   - Track and report on performance metrics real-time (traffic, leads, MQLs, SQLs, SQOs, pipeline, revenue), using this data to continually optimize our digital marketing efforts.  Qualifications :  - You live for improving conversion metrics, driving marketing qualified leads, and sourcing pipeline through digital channels - and you've had a hand in this in prior roles.   - You have hands-on experience working with a Google Analytics, a CMS, and marketing automation - and maybe you've even dabbled in HTML/CSS and/or web development   - You- re creative. You're always willing to experiment and try new things - all in the name of driving leads and revenue.   - You- re data and response driven. You analyze the performance of past efforts to improve future ones.   - You spend time wisely. No matter the tasks, you are able to manage your own time and stay organized. We can always count on you to meet pressing deadlines.   - You have 4-7 years of digital marketing and demand generation experience for a B2B or SaaS company.

Bangalore

Razorpay - Manager - Digital Marketing & Demand Generation  

Razorpay - Manager - Digital Marketing & Demand Generation   ,Job Description for Razorpay - Manager - Digital Marketing & Demand Generation   in Razorpay in  Bangalore for (4-7) years of experience. Apply Now!

Job Description for Razorpay - Manager - Digital Marketing & Demand Generation   in Razorpay in  Bangalore for (4-7) years of experience. Apply Now!