QykApp - Brand Manager - IIM/ISB

Job Description:

Brand Management involves the following:

- Develop and implement market growth strategies that drive increased brand awareness, customer value and traction for the site.

- The candidate will help draw up the strategic road-map for consumer acquisition and implement key interventions to achieve those goals.

- He/she will also develop and refine key marketing processes, identify and lead significant marketing innovation projects and manage marketing as a key growth driver for the business.

Key Responsibilities :

- Creating and running the integrated brand marketing plan for Qyk.

- Driving the business forward through both online and conventional channels.

- Responsible for delivering the company's marketing plans including brand positioning, customer segment selection and penetration plans.

- Responsible for marketing communications including digital and conventional branding, public relations, advertising, seminars and events, marketing collateral materials, TV shows and market research management.

- Responsible for the development and implementation of consumer research plans and drive relationships with market research partners.

- Run queries on own data and use external data sources for analysis to support decision making process.

- Ability to plan and manage at both strategic and operational levels.

Competencies :

- Excellent data analysis skills and ability to interpret key consumer indices, brand parameters, internal consumer and competitive data.

- Excellent understanding of the Media landscape- Digital & Conventional media.

- Managing relationships with various external stakeholders- Media & Creative agencies, research partners, Business partners etc. to deliver business results.

- Demonstrated skill in the design and execution of marketing, communications and public relations activities, including marketing collaterals.

Qualifications :

- MBA from a top tier 1 university (IIMs, ISB). (compulsory)

- The candidate must have 2 - 4 years of experience in Brand Management in an FMCG. (compulsory)

Job location: Bangalore, HSR

Company profile :

QYK [QykApp.com]

QYK, is a company founded by 4 IIT graduates whose aim is to build a solution for hiring a local service provider.

It is a young at heart, rapidly growing and budding organization, which gives you the exposure to multiple verticals within its system, and various facets of Social Media Marketing. At QYK, we believe that in order for us to reach our goals, we must follow the tenets of transparency and maintain a consistent level of integrity in everything we do. We are passionate about quality and we believe in uncompromising professionalism at all levels.