MavenMagnet is seeking a experienced qualitative researchers who could manage the end-to-end responsibility of research projects from acquiring new business, fetching research brief to delivering the final output.  Key Responsibilities:  Part A: Research Management  - Design and execute research projects to answer strategic questions related to brand strategy and corporate reputation management by using state-of-the-art Conversational ResearchTM techniques  - Lead a research team that will undertake market research assignments for multiple global clients across different domains  - Translate business problems into research objectives and interpret research results into clear and actionable business objectives  Part B: New Business Development  - Drive the business development efforts for MavenMagnet in the assigned territory  - Develop relationships with potential clients by making proactive calls  - Facilitate and manage new client relationships  - Meet annual goals and create prospective activities and pipelines  Requirements:  - Minimum 4 years of experience in a reputed qualitative market research organization  - Experienced in end-to-end management of research projects using various qualitative market research techniques like focus group discussions, in-depth interviews, ethnographies, usage and attitude studies etc.  - Proven track record of generating and closing new business  - MA in Psychology/Sociology/Philosophy/Social Anthropology or MBA in Marketing  Personal Characteristics:  - Operates at the highest level of professionalism and personal integrity  - Shares a commitment for the company's products and market opportunity  - Highly collaborative with the ability to work in a team environment  About the Company:   MavenMagnet, a multinational research company with offices in US and India, is transforming market research by delivering qualitative insights on a quantitative scale using big data. MavenMagnet's proprietary technology platform aggregates and contextually analyzes data from a wide range of dynamic sources on the Internet. MavenMagnet conducts research at both the corporate and brand level for Fortune 100 companies. The actionable insights are used in a wide variety of applications including brand equity, brand reputation, competitive analysis, consumer journey, communications planning and tracking campaign effectiveness.  Conversational research does not involve moderation of discussions, surveys or online panels. Instead it uses the conversations that the consumers are having on various online interactive platforms with their friends and family to gather true insights. It is observation without disruption. It is free of bias or "staging" that are inherently part of other traditional research methodologies. While the starting point is exploratory research in the purest form, the large sample size enables quantification of insights.  Services: Digital ethnography, category research, brand imagery mapping, integrated campaign tracking and optimization, corporate reputation analysis etc.

Mumbai

Qualitative Research Director 

Qualitative Research Director  ,Job Description for Qualitative Research Director  in MavenMagnet in  Mumbai for (4-8) years of experience. Apply Now!

Job Description for Qualitative Research Director  in MavenMagnet in  Mumbai for (4-8) years of experience. Apply Now!