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QI Back and Spine Clinic - PPC & Media Buying Specialist (2-5 yrs)
Purpose Increase brand visibility and business leads using latest of Search Marketing techniques and tools
Reporting into Lead-Digital Marketing
Location : Pheonix Market City, Kurla, Mumbai
Job Responsibilities :
- Perform daily account management and of pay per click accounts on Google AdWords and partner networks
- Run remarketing and retargeting campaigns via Search and Social Mediums.
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage and maintain updates for large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the goals and brief set by the Leadership and Consulting Team.
- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to goals.
- Monitor and evaluate search results and search performance.
- Work closely with the other team members to meet business goals
Previous Experience 2-5 years of experience in PPC and media buying, passion for Search and internet marketing.
Qualification
- Previous experience in a hands-on Advertising and PPC based Client Servicing roles is a must
- Passion for Search and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Skills & Attributes Are you an online marketing GeeK
Salary Offered : 5-8 LPA
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