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Research Associate at StepUp HR
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Program Manager - Brand Advertisement - eCommerce (5-12 yrs)
Program Manager -Brand Advertisement
Responsibilities of the Program Manager - Brand Advertisement for the leading Ecommerce GIANT :
- Build solid relationships with advertising agencies and clients, displaying a dedication to delivering first-class service and online advertising solutions
- Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders.
- Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet clients- KPIs
- Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients- goals
- Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions
- Serve as a source of market intelligence for other areas of the Advertising team (e.g., product development, product marketing, pricing) and assist in the development of best practices and operational efficiencies
- Hire and lead a team of account managers and traffickers
Basic qualifications :
- Proven experience of ad operations, online marketing and advertising- Creative and strategic vision to build value proposition for clients and property
- Strong analytical skills as well as experience in applying those skills in the advertising domain
- Media planning capabilities (Microsoft Excel, PowerPoint; Nielsen @Plan, Ad Relevance and NetView; DART, Atlas) preferable
- Ability to work cross-functionally and with a wide range of employees with different skill sets
- Bachelor's degree; emphasis in Marketing, Advertising, or Business preferred
- Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule
- Fluent in English
Preferred qualifications :
- Excellent organizational, interpersonal, and communication (written and verbal) skills
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