We have an urgent requirement with one of the biggest consumer durable group at Gurgaon.  Candidate BE+ MBA From premier B schools only.  Designation: Product Planning Specialist  Reporting to: Product Planning Head  Profile:  - Responsible for devising and implementing the product strategy covering the 4 Ps (Product, Price, Place and Promotion) for successful product launch and branding as per business objective & industry trends.  Job Responsibilities:  Product strategy:  - Conduct Market Intelligence - Study global trends, product innovations, market share analysis & competitor analysis.  - Define and size market segments and evaluate loss of opportunity (win /loss review).  - Develop consumer insight and analyses the changes in consumer preference.  - Formulation of product portfolio and strategic roadmap aligned to business goals.  - Conduct technology assessment. Introduce new products / industry innovations from time to time.  - Define buyer and user personas for individual product lines. Write product requirements and use case scenarios.  - Maintain a status dashboard for all portfolio products to ensure timely delivery.  - Coordination with local and global R&D team for product conceptualization & development.  - Factory coordination to gather and analyze quality reports for existing and upcoming models.  - Coordination with service for gathering product feedbacks from market (such as defect rates etc.).   - Prepare product launch of regular & technological innovative products as per market dynamics and their discontinuation plan.  - Post launch monitor the implementation of product strategy along critical dimensions for a duration of 3 months.  - Analyze product profitability and sales success.  - Update branches on new product launch and technology trends.   - Collaborate with T&D team for ISD trainings and other product USPs.   - Receive feedbacks from branches in line with competition benchmarking.  Distribution strategy:  - Determine the optimum distribution strategy for different product categories.   - Ensure different products utilize the most optimum distribution channel to both reinforce branding and successful sales (without cannibalization).  - Align sales process to the typical buying process.   - Create content to support sales efforts and events for dealer meets, tradeshows, conferences, seminars etc.  Pricing strategy:  - Study brand, product and price sensitivity/elasticity as per demographic, geographic and economic conditions.  - Establish pricing model, guidelines, schedules and procedures.   - Derive an optimum product price in line with overall marketing objectives, consumer demand, product attributes, competitors' pricing, market and economic trends.  - Coordinate with R&D, sourcing, logistics and other relevant departments to establish price points for different channels vis-à-vis competitors.  Promotion strategy:  - Devise marketing plan with special focus on suggesting methods for customer acquisition and customer retention  - Draft marketing messages catered to different target segments and formulate promotional strategies appropriate for each channel.  - Measure effectiveness of various marketing programs and ensure alignment with corporate goals  - Create and deliver thought leadership content via events, blogs, ebooks, other channels to influence buyers, industry specialists etc.   - Proper alignment with marketing to ensure effective product communication through product displays, catalogues and other communication channels.  Interested candidate with similar profile forward CV in word format with current and expected package.  Ved 09811762409

Delhi NCR

Product Planning Specialist - Consumer Durable 

Product Planning Specialist - Consumer Durable  ,Job Description for Product Planning Specialist - Consumer Durable  in Mployglobal in  Delhi NCR for (0-3) years of experience. Apply Now!

Job Description for Product Planning Specialist - Consumer Durable  in Mployglobal in  Delhi NCR for (0-3) years of experience. Apply Now!