Product Marketing Manager - SEO - IT Product

Our client, a Leading IT Product Based Co, is seeking a Manager-Product Marketing-SEO

Position : Manager Product Marketing - SEO

Company : Leading IT Product Based Co

Exp : 3+ years

Location : Delhi

Responsibilities:

Managing digital marketing campaigns including email marketing, SEO, SEM, PPC, social mediaetc.

Experience in Adwords Search Ad, Adwords Display Ad, Facebook PPC Ad, facebook marketing campaigns

Deep knowledge of Google Analytics.

Plan, coordinate and run digital marketing campaigns and track performance- with two objectives- customer acquisition & engagement.

Monitoring and evaluating digital marketing campaigns success using performance reporting and analytics and making recommendations for amendments and improvements

Measuring ROI and campaign effectiveness to deliver better results. We live by this statement "If you can- t measure it, you can't improve it & it's definitely not worth getting into".

Recommend changes to website architecture, content, linking and other factors to drive more traffic to the website and installs for app.

Excellent in Analytical skills. The candidate should not only be able to execute communication campaigns but also analyses the effectiveness of the same.

Candidate Profile:

Must have 3 to 6 years of experience of handling product marketing and analytics for high traffic websites.Having exposure to mobile apps is an added advantage.

Experience in optimizing customer acquisition funnels.

Experience in ecommerce, SEO,PPC, email marketing and social media

Deep knowledge of Google Analytics,Google Webmaster Analysis.

Strong Analytical and data interpretation skills, ability to form actionable insights for product and marketing teams regarding the user behaviour on website and in app.

Tanuja
Curve HR