Name of the position: Product Marketing Manager(Only from digital/e-commerce background)

Experience: 4-7 Years

We are looking for a experienced digital marketing professional who is passionate about driving user acquisition growth through performance marketing and has proven his capabilities in this domain by managing multiple channel / networks at scale.

Job Location: Bangalore

Role & Responsibilities:

- Act as a leader within the organization by defining, executing and owning the Performance Marketing efforts & initiatives and driving them with a hands-on execution.

- Lead and manage performance-marketing channels like - Google, Facebook, Twitter, Networks, Affiliates & more for Mobile Apps & Website.

- Define & measure metrics for performance - ROI, CAC, ARPU & Retention on all digital performance marketing channels

- Engage in regular analysis, closely work with business insights team to determine value of acquisition efforts and optimize them accordingly.

- Budget planning, management, allocation and strategic inputs on all Marketing Campaigns.

- Build & manage strong business relationships within the digital marketing ecosystem. Understand and manage dynamics to drive best practices in this function.

- Build strong internal partnerships to drive campaigns in line with goals & objectives of the team with alignment to overall growth & goals.

- Leverage technology, creativity and data driven insights to optimize campaigns by sharp contextual targeting and retargeting

- Continuously evaluate new opportunities, adopt new experiments & approach to find insights, learning and build them for scale.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.